At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
You may know that Live Out Loud offers full-service communications support for businesses, small and large. But have you ever wondered about the “PR” portion of our name? Public relations (PR) can be elusive to describe as an industry, but here goes, along with an overview of our expertise and services!
The Public Relations Society of America (of which we are proud, active members of the Austin, Texas chapter!) defines PR:
At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
This definition, the tools we use to perform our work, and the way we relate to clients and stakeholders has changed throughout the years, dramatically so since the beginning of the technology age. If there is one key takeaway, however it is this: PR is not marketing or advertising. While the latter rely on paid means, PR focuses on relationship building to earn promotions. From developing relationships with local media to harness coverage of burgeoning stories to building a following of social media influencers to boost online reach, we are always working hard to make our clients’ brands flourish.
Within the realm of PR, Live Out Loud is proud to offer the following services:
- Content creation
- Corporate messaging
- Crisis communications
- Event planning and execution
- Graphic design
- Internal communications
- Media relations and training
- Social media management and analysis
- Speechwriting
As we embark on our fifth year providing clients with tailored services focused on enhancing their brand identify and presence, we can honestly say we love what we do! We pride ourselves on becoming an integral part of every team we work with, and perform hard-hitting analysis to ensure we always offer the most effective services for each client.
If you are interested in learning more about our services, we would love to hear from you! Email us today or reach out to us on Facebook or Instagram.
