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Partner with Sarver Strategies to conduct targeted media relations and promotional outreach for the interactive exhibit of Barbara Jordan’s life at the Texas Capitol in honor of Black History Month
Client
Project
Media relations for Black History Month interactive exhibit
What We Did
Media relations
Strategy
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Submitted listings to Austin event calendars, maximizing exposure of the exhibit
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Wrote, edited and distributed press relesase and media advisory to state and local media
Results
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Secured top tier media coverage in Austin and print broadcast, resulting in 22 total print and broadcast hits
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Garnered a potential audience reach and circulation of approximately 2.4 million readers and viewers